In order to make your food product as desirable as possible it is important to have the right packaging. Packaging is the first thing a consumer sees, and it can influence their decision on whether to buy a product or not.
Contrary to popular belief, it’s not just the quality of the product that means something. A good packaging could be the difference between someone picking your product, or someone else’s. Especially if they are technically the same.
First and foremost, the product packaging is to stop the food from being damaged when the food is being transported, and also when it is sitting on the shelves. Other than that it could also be a powerful marketing tool, and it is cheap because it is something the product already needs.
The transportation of the product to the supermarkets is an important part of the process, and here packaging is key. During transportation the food is handled, shipped, driven, put through many different climates and different temperatures, so it is important to have a packaging that will withstand this, in order for the product not to be ruined. The design of the packaging must be practical so that it can be handled, lifted and transported without being damaged. It needs to be efficient and take up as little room as possible in order to have a smooth process.
The packaging must be eye catching so that the consumer takes a look at that food product, instead of something else. This could be colours that attract people or appealing designs. It may also carry the brand of the company or other names that may attract the consumer.
The packaging could also be the point of sales of a product in a different way. It is a way of communicating with the consumer before they have bought it. It could say how to prepare the food, how it is new, or how good the quality is. This could also, and in the case of food should, include nutritional info. This offers the consumer information which they need in order to make the decision on whether to buy the product or not.
It is also important for a company to send out the message that they care about the environment, and this could be done through packaging. One thing is to not be wasteful when it comes to packaging, because people love to hate packaging, and it would give people a reason to give the company bad press. For example, wrapping meat in a sealed plastic wrapping means that it lasts longer and won’t go to waste. It is also an idea to use packaging that is recyclable.